While browsing blogs and news articles I sometimes find some gems this is one of them. I have included a snippet from the original article and a link where you can go back and read the full post.
The college football season may be over, but brands looking to energize their social media presence can take a page from the playbook of the most exciting player of the season, Johnny Manziel.
As a freshman at Texas A&M University, Manziel, who fans nicknamed “Johnny Football,” saw a meteoric rise in his popularity from Aggie quarterback to Heisman Trophy winner. He was the first freshmen to win the award.
Brands can learn from how @JManziel2 engages his followers on Twitter. Here’s how:
1. Be engaging, not obnoxious
2. Directly interact with people
3. Address your detractors
4. Give people behind the scenes access
5. Don’t brag
To read the details and the entire article please go here:
Article was written by: Garrett Heath blogs for Rackspace and has experience as a technical project manager in the cloud. He enjoys writing about how the cloud is spurring innovation for startups, small businesses, and enterprises. He also loves Tex-Mex and blogs about San Antonio restaurants and culture at SA Flavor. Follow him on Twitter @pinojo and on Google+.