Have you ever noticed how seriously people take their ‘friendships’ on Facebook? Deleting, “unfriending,” or “unliking” someone or some business can be taken as a serious blow. And, as little as we’d like to admit it, being removed from someone’s Facebook world is a kind of big deal. So why do people do it? Simple… You annoy them.
Baby pictures, overly pushy political or religious posts, and TMI Too Much Information status updates from friends are just screaming for a ‘delete,’ but as a business or brand on Facebook, what causes followers to flee? According to Lab42’s latest research, 73% of social media users “unliked” a brand because of the following reasons:
- Brands posted too frequently
- The consumer stopped liking the brand
- A bad customer experience
But don’t let this discourage you, as social media users still find brand Facebook pages highly valuable. According to the study, 87% of people on Facebook “Like” brands, 82% of people think Facebook is a good place to interact with brands, 75% feel more connected to a brand on Facebook, and drum roll please… 50% of consumers think a brand’s Facebook page is more useful than a brand’s website!
It’s apparent that brand Facebook pages are valuable and important, but how do we ensure people don’t do the unthinkable and “unlike” our business? Simple… Don’t annoy them.